Engagement Tracker enables you to monitor the audience reaction on multiple call to action in the creative. You can track your creative's performance using custom trackers as well.
For example, in a creative there are three call to action namely Like, Comment, and Share buttons.

Sample creative designed with three call to action

Engagement trackers on the buttons separately track audience response on your creative.

You can add five engagement trackers in a placement.

To work with engagement tracker

  1. Navigate to the Engagement Tracker tab.

Engagement Tracker tab — Add New Placement

  1. On the Engagement Tracker tab, to set up the tracker, perform the following actions:
    1. Type your tracker name and select the click tracker type. 
    2. Type the tracker code in the Tracker Code box.

Click Continue to save the details.

Currently, you can add Engagement Trackers to creative built using Canvas 1.