B

Brand Name
A name stated to identify a product, manufacturer, or both.

Browser Name
Name of the software application for accessing the creative on the World Wide Web. Some of the popular browsers are Chrome, Safari, Firefox, and Microsoft Edge.

Browser Version
The numeric version of the browser used to access the creative, such as Internet Explorer 11,  Safari 8.0, and Safari 9.0.

C

Campaign Name
A name used to identify a Campaign.

Creative Dimension (Ad Size)
The Ad Size of the creative in Width by Height, e.g. 300x250.

Creative Name
A name given to identify the creative in a campaign. 

D

Date
Date defines the time span between the start date and the finish date to generate reports.

E

Element Name
Name of the element used in a creative, such as Gallery, Wipey, Nearby, etc.

N

Network Name
Name of the network for which the placement is created.

O

OS (Operating System)
Name of the operating system used to access the creative. Some of the popular OS's are iOS, macOS, and Windows.

OS Version
The numeric version of the operating system used to access the creative, such as iOS 11.0, Android 8.0, and macOS 10.13.6.

P

Page Name
A name to identify the page type used in the creative.

Placement Name
A name to identify the placement created for a creative.

S

Screen
Type of devices where the creative appeared, such as Mobile, Tablet, and Desktop.

V

Video Duration
The length of the video asset in the creative.

Video Name
The title of the video asset in the creative.