A name stated to identify a product, manufacturer, or both.
Name of the software application for accessing the creative on the World Wide Web. Some of the popular browsers are Chrome, Safari, Firefox, and Microsoft Edge.
The numeric version of the browser used to access the creative, such as Internet Explorer 11, Safari 8.0, and Safari 9.0.
A name used to identify a Campaign.
Creative Dimension (Ad Size)
The Ad Size of the creative in Width by Height, e.g. 300x250.
A name given to identify the creative in a campaign.
Date defines the time span between the start date and the finish date to generate reports.
Name of the element used in a creative, such as Gallery, Wipey, Nearby, etc.
Name of the network for which the placement is created.
OS (Operating System)
Name of the operating system used to access the creative. Some of the popular OS's are iOS, macOS, and Windows.
The numeric version of the operating system used to access the creative, such as iOS 11.0, Android 8.0, and macOS 10.13.6.
A name to identify the page type used in the creative.
A name to identify the placement created for a creative.
Type of devices where the creative appeared, such as Mobile, Tablet, and Desktop.
The length of the video asset in the creative.
The title of the video asset in the creative.