When you design your creative using images you need to keep in mind the following pointers:

  • Supported image file types - JPEG, PNG & GIF.

  • Using a layered PSD rather than a flat image enables you to create better animation effects.

  • Only images that require transparency should be saved as PNG. All other images should be saved as JPG to reduce file size.

    • You can further compress the size of a PNG file using web tools such as Tiny PNG or ImageOptim.

  • Creatives should be 500kb or less excluding video. The smaller the size, the more likely the ad is to load quickly.

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