A Brand acts an object to hold campaigns, creatives, placements, tags, and media assets.
To create a new brand
New Brands dialog box
2. Type the name of the brand in the Brand Name box.
3. Select the brand category from the Primary Category list.
Categories in the Primary Category list are as per Interactive Advertising Bureau (IAB) and is used to create benchmarks for the brands.
4. Click on upload image to upload the Brand Logo. *This is an optional field.
Image file format can be JPG, PNG, or GIF and the image size should be within 1 MB.
5. Click on Add Brand. The newly created Brand appears on the All Brands page.
Here's an example: