Under placement setup, you can add IAS or MOAT trackers to track viewability metric of high impact formats such as Desktop TruSkin, Mobile TruSkin, ScrollX.
In IAB Ad Impression Measurement Guidelines, the metric that determines whether an advertisement or content appears within the viewable space of the browser window is called Viewability.
Viewability Status in Studio
The following table describes the implementation status of the viewability tracker for standard and custom formats in the Studio.
Viewability Status table
To monitor creative with IAS viewability tracker
Provide your own IAS firewall pixel in the placement settings.
Kindly add the tracker in the below highlighted section onto the IAS viewability tracker slot.
IAS Firewall pixel is a tracking URL that measures viewability, brand safety, and fraud. The tracking URL ends with skeleton.js
To monitor creative with MOAT viewability tracker
Provide your own MOAT tracker in the placement settings.
Kindly add the tracker in the below highlighted section onto the MOAT viewability tracker.
//Moat script tag:
You need to inform the MOAT team to generate the viewability trackers for Bonzai’s high impact formats.
MOAT team shall configure the settings and provide you with the requisite viewability tracker for each format’s campaign.
The Viewability metrics shall not appear on the Bonzai Studio analytics dashboard.
View viewability numbers
The viewability reports on the creative are available from the individual third-party accounts.
To access IAS viewability metrics
Log in to your IAS account to view the viewability metrics.
The generated trackers appear in your IAS account.
Bonzai does not have access to your IAS account to view viewability metrics.
To access MOAT viewability metrics
Log in to your MOAT account to view the viewability metrics.
The generated trackers appear in your MOAT account.
Bonzai does not have access to your MOAT account to view viewability metrics.
In case you're unable to implement the viewability tracker for the creative, please reach out to the Bonzai CS team.
Double Verify Viewability Trackers
The Bonzai UI does not support DV viewability trackers, but it can be implemented manually. You can generate the ad tag and check with the Double Verify team to get further instructions and help with its implementation.
For placement version 1 (old UI), only for high impact formats, the double verify trackers can be added under the IAS viewability slot.
Placement Version 1 (old Version)
For placement Version 2 (new UI), the Double Verify trackers are supported for IAB or High Impact formats. For implementation please reach out to bonzai support as the implementation varies for ad format.
Placement Version 2 (new version)