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Written by Bonzai
Updated over a week ago

Targeting is one of the important facets of creating a personalized creative or ad experience.

When choosing a target audience for the creative, you can define feed attributes with any combination of the targeting options listed below.

  • Audience

  • Location

  • Weather

  • Day

  • Device

  • Operating System

Audience Targeting

With Audience Targeting, the creative determines who’s the viewer. On Studio, you can segment audience by interest, behavior, and demographics. When the user visits a site, the publishers pick the Bonzai tag and requests the segment id from the ad server. The server redirects the request to Bonzai. Studio evaluates the criteria to serve the relevant creative.

Audience Targeting

On Studio, Segment ID from an ad request is critical for audience targeting. So when you pass the Segment ID to Studio, ensure the segment name is the same as it is on your DMP.

Here's the list of popular DMPs where you can have your workflow:

  • Blukai

  • Comscore

  • Krux

  • Lotame

  • Neustar

You need to share the Segment ID from your DMP and have it mapped to the creative.

Location Targeting

Location Targeting enables you to make a creative appear for people in a specific geographic region. Using Studio, you can share hyperlocal content in the creative to increase brand engagement and purchase intent in the targeted demographic. When someone visits a site, the cookies on the browser send the location data to the ad server. Bonzai determines the user location from the coordinates shared by the ad server or from the system IP.

Location Targeting

On Studio, you can set up the creative content to appear within a specific radius or city name of a product or service.

Weather Targeting

Using Weather Targeting, you can activate creative based on temperature or weather condition. You can build the creative and assign weather based rules on the creative.

Studio fetches the weather information programmatically and accordingly updates the creative content. The different weather conditions that you can use to target the creatives are:

  • Temperature (in degree Celsius or degree Fahrenheit)

  • Rain (Light, Moderate, or Heavy rainfall)

  • Snow (Light, Moderate, or Heavy snowfall)

  • Cloud (cloudy, not cloudy, or partly cloudy)

  • Sunny (sunny, not sunny, or partly sunny)

  • Windy (light, moderate, strong, or very strong wind)

  • Humidity

  • Pressure

Day Targeting

When you would like to set up your creative to appear at a specific time or day, you can use Day Targeting. On Studio you can even set up the creative to run on a particular day at a specific time.

Language Targeting

To set up your creative to appear for a specific region in the world, you can use language as a targeting criterion. Studio supports major world languages such as:

  • Afrikaans

  • Arabic

  • Bulgarian

  • Catalan

  • Czech

  • Welsh

  • Danish

  • German (Austria)

  • German(Switzerland)

  • German (Germany)

  • Greek

  • English (UK)

  • English (US)

  • Spanish(Chile)

  • Spanish(Spain)

  • Spanish(Mexico)

  • Estonian

  • Basque

  • Persian

  • Finnish

  • French(Canada)

  • French(France)

  • Hebrew

  • Croatian

  • Hungarian

  • Indonesian

  • Icelandic

  • Italian

  • Japanese

  • Khmer

  • Korean

  • Lithuanian

  • Latvian

  • Mongolian

  • Norwegian(BokmÃ¥l)

  • Norwegian(Nynorsk)

  • Dutch

  • Polish

  • Portuguese

  • Romanian

  • Russian

  • Slovak

  • Slovenian

  • Serbian

  • Swedish

  • Thai

  • Turkish

  • Ukrainian

  • Vietnamese

  • Chinese(PRC)

  • Chinese(Taiwan)

Device Targeting

Device Targeting identifies and delivers creative to the qualified audience across their devices. The operating systems supported on Studio are:

  • Desktop

  • Mobile

  • Tablet

OS Targeting

You can also target the creative to appear across different operating systems. The operating systems supported on Studio are:

  • Android

  • iOS

  • Mac

  • Windows

  • Blackberry

You can add multiple targetting criteria to a creative to refine and personalize the creative.

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