Brand Story
Bonzai avatar
Written by Bonzai
Updated over a week ago

Our newest premium format with the largest mobile canvas for advertisers to tell their story, delivering a deeper, immersive experience.

  • Up to 3x screens of content revealed on scroll for advertisers to tell their story

  • Each slide can highlight an image, video or gallery content

  • Positive UX based on our market-leading format ScrollX

Experience

The initial creative slide reveals smoothly as you scroll down the publisher page. Scrolling down past the initial slide reveals the second and third slide of the creative before scrolling smoothly back onto the publisher content.

A close button is visible to the user at all times giving the option to jump back to the publisher's content at any point in time.

Product Suite

There are two methods to build Brand Story, one using our Xpress template system, the other is via Canvas with Bonzai assistance. To build using Canvas, please contact Bonzai.

Variation

Demo

Images

Video

Gallery

Additional Features

Brand Story 3 screen

(Canvas)

x

x

x

Form

Brand Story 2 screen

(Canvas)

x

x

x

Form

Brand Story 3 screen (Xpress)

x

-

-

-

Brand Story 2 Screen (Xpress)

x

-

-

-

BRAND STORY - 3 SLIDES & 3 SLIDES (Xpress)

To understand the creative better, refer to the PSD given below.

  • Available via the Xpress Ad Builder

  • Creatives Tab > New Creative > Xpress > Brand Story

  • Just replace the images with the advertiser artwork to customise the creative

BRAND STORY - 2 SLIDES (Xpress)

  • Similar experience to the original 3 slide format just with 2 slides

Format Specs - Xpress

Format: Brand Story

Platform: Mobile

Assets Required

  • Background Artwork x3

  • Close button (if customising)

  • CTA Button

  • Logo overlay

Safe area iPhone6 - shorter aspect ratio

Safe area iPhoneX - Taller aspect ratio

Preview

Xpress ad build notes

  • Number of slides remain fixed in a creative.

  • An element can be replaced with only the same kind of element. E.g. image can be replaced with an image not a video.

  • Supported image formats: JPEG, PNG, GIF

  • Close button skips the ad and jumps to site content, it does not close the ad.

  • Elements (e.g. logo) remain fixed. Appears on top of all the slides like the button or logo in current examples created.

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