Can you explain the difference between First Interaction, Clicks, and Click-through? | Bonzai Help Center

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Can you explain the difference between First Interaction, Clicks, and Click-through?

Can you explain the difference between First Interaction, Clicks, and Click-through?

Written by Bonzai

Updated over a year ago

First Interaction or FI is the user's interaction with the Creative for the first time.

A click is an event that occurs when a user clicks on any Call to action (CTA) on the Creative.

A click-through is an event captured when a user clicks on any Call to action (CTA) on the Creative which to reach the advertiser's landing page.