When you create a dynamic creative with a Creative Set, you get an opportunity to experiment with the creative content on different layouts. You can create variations of the creative to build anticipation or create a story around a product or service. So if a qualified audience views a variant of the creative, you can show a different variant to build or continue your brand story.

Creative Variants created using a Creative Set

Once your creative set is ready, you can target audience segments by age, location, weather, time, platform and other contexts. Thus you can build a high-quality personalized creative experience with greater control over the design.