B

Brand
A Brand is an identity that defines one seller’s product as perceived by the consumers (e.g. Coke, McDonalds).
You can either use Brand either for a Company or a Product.

Click here, to know who can Create a Brand.

Browser
Browser the impression came from.
e.g. Google Chrome, Mozilla Firefox, Safari

C

Campaign
The campaign is a strategy which is used to achieve the desired advertising goal.

Creative
Creative is ad-unit which can be of any type ranging from a simple banner to high impact rich media units.

N

Network
The network is an exchange partner (SSP, DSP, Adserver) where the placements run.

O

Operating System
Operating System the Impression came from.
e.g. Android, iOS, Windows, macOS

P

Page
Name of the Page as defined in a Creative.

It is primarily applicable for expandable format and landing pages.

Placement
Placement is a group of Ad units where the Creatives are mapped and served.

Primary Category
The Primary Categories are the taxonomy and standard as defined by IAB used for categorizing Brands.

S

Screen
Type of device the Impression came from.
e.g. Desktop, Mobile, Tablet, etc.

Size
The dimensions of a Creative is referred to as size, usually determined as ‘Width’ X ‘Height’