A Brand is an identity that defines one seller’s product as perceived by the consumers (e.g. Coke, McDonalds).
You can either use Brand either for a Company or a Product.
Click here, to know who can Create a Brand.
Browser the impression came from.
e.g. Google Chrome, Mozilla Firefox, Safari
The campaign is a strategy which is used to achieve the desired advertising goal.
Creative is ad-unit which can be of any type ranging from a simple banner to high impact rich media units.
The network is an exchange partner (SSP, DSP, Adserver) where the placements run.
Operating System the Impression came from.
e.g. Android, iOS, Windows, macOS
Name of the Page as defined in a Creative.
It is primarily applicable for expandable format and landing pages.
Placement is a group of Ad units where the Creatives are mapped and served.
The Primary Categories are the taxonomy and standard as defined by IAB used for categorizing Brands.
Type of device the Impression came from.
e.g. Desktop, Mobile, Tablet, etc.
The dimensions of a Creative is referred to as size, usually determined as ‘Width’ X ‘Height’